The task was to appeal to a new and affluent target group for the luxury resort DAIOS COVE on Crete for the “Landrover Experience Greece 2017″—a type of outdoor rally across the island. We organized an influencer trip with relevant lifestyle bloggers, some of whose posts reached up to 25,000 likes. The social media channels of the participating bloggers received approx. 163,000 likes and over 1,750 comments in nearly three weeks and drew the attention of the desired target group.