Starting point

  • Wilde & Partner accompanies the entire new construction of the Eibsee cableway up to the Zugspitze  
  • The complex project worth millions will be implemented from 2015 to 2017
  • Task: Preparation and PR support of the starting press conference in July 2015

Goal

  • Communication of the project details across Germany among diverse Media
  • Raising awarness of the Eibsee cableway and Bayerische Zugspitzbahn

Implementation

  • Organisation of the starting press conference on the Zugspitze
  • Storypitching and invitation of journalists across Germany, issued press release parallel to press conference

Result

  • Comprehensive reporting in regional and national newspapers, trade press as well on TV, radio and online media
  • Articles and reports i.a. in: dpa, FAZ, SZ, Bild, BR, Sat.1, fvw, Abenteuer und Reisen, Focus, Münchner Merkur